All case studies
SEO· Thorne HVAC · Auburn, CA

Page 1 for the keywords that actually pay the bills.

12 local terms ranked #1
Thorne HVAC
12
Terms on page 1
+220%
Organic calls
47
Days to first ranking

The challenge

Thorne was paying for Google Ads to compete with national chains. The cost-per-click was eating into margins, and the moment they paused ads, the phone went quiet. They needed organic visibility they actually owned.

Our approach

  • 1Audited and fixed 40+ technical SEO issues on the existing site
  • 2Built location-specific service pages for each town they serve
  • 3Cleaned up and optimized Google Business Profile
  • 4Earned local citations and review velocity month over month

"We've cut our ad spend in half and the phone rings more than ever. Kaeven just gets how small service businesses work."

Marcus Thorne — Founder