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Growth Strategy· Pulse Boutique Fitness · Roseville, CA
Three times the leads, same marketing budget.
3× lead volume in one quarter
3×
Monthly leads
+58%
Trial-to-member rate
24%
Referral-sourced leads
The challenge
Pulse had loyal members but couldn't fill new classes. Their marketing was a patchwork — a little Instagram, a little email, no plan. They needed a system, not another tactic.
Our approach
- 1Mapped the customer journey from awareness to first class
- 2Launched a free intro-class funnel with retargeting
- 3Built an email nurture sequence for warm leads who didn't book yet
- 4Added a member-referral loop with built-in incentives
"We finally have a system instead of guessing. Every class is full and our member referrals are off the charts."