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Sales Strategy· Brightline Consulting · Folsom, CA
A tighter funnel that closes deals 40% faster.
Sales cycle cut by 40%
−40%
Sales cycle
+32%
Proposal-to-close rate
+18%
Avg. deal size
The challenge
Brightline was getting plenty of inbound, but deals were stalling in the middle of the funnel for weeks. Their sales process was tribal knowledge living in one founder's head.
Our approach
- 1Documented the sales process end-to-end and removed three dead steps
- 2Built a CRM with stages, automations, and clear handoffs
- 3Created proposal templates and a pricing calculator
- 4Set up follow-up sequences for stalled deals
"We closed more deals last quarter than the previous two combined — and I'm working fewer evenings."